2021年12月29日
A Hongkonger
EJ Insight
What gives rise to soft power, and what doesn't
How does one accrue soft power?
It's an ever-pertinent question. At an age where Captain America, Harry Potter, and Doctor Who are pitted against movies glamourising revolutionary history and brandishing emphatic, exuberant confidence on the other, it is apparent that the escalating pseudo-cold war between the East and West have an oft-overlooked yet equally vital dimension: on soft power.
There exists a plethora of Chinese terms for it – discursive power, smart power, telling an emphatic story for the country, and, of course soft power. On the other hand, in more conventional International Relations (IR) parlance, we could also term it rhetoric, spin, image construction, and the propagation of a mellower, softer, alternative facet to China as a global power. ...
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